Cookie Policy
Cookie Policy
Last updated: February 24, 2026
Change your consent | Withdraw consent
1. What are cookies?
Cookies are small text files that a website saves on your device (computer, phone, tablet) when you visit it. They help ensure the website functions properly, improve the user experience, and provide website owners with information about how the site is used.
2. How do we use cookies?
zum.lv uses the cookie consent management platform Cookiebot (Usercentrics A/S), which provides:
- A cookie consent banner with the option to select each category individually
- Blocking of non-essential cookies until your consent is received
- The ability to change or withdraw your choice at any time
zum.lv also uses Google Consent Mode v2, which ensures that Google services (Analytics, Ads) operate fully only after your consent has been received.
3. Cookie categories
3.1. Necessary cookies
Necessary cookies enable the core functions of the website — navigation, security, authentication, and shopping cart functionality. Without these cookies, the website cannot function properly. These cookies do not require your consent.
| Name | Provider | Purpose | Storage duration | Type |
|---|---|---|---|---|
| PHPSESSID | zum.lv | PHP session identifier | Session | HTTP cookie |
| XSRF-TOKEN | zum.lv | Protection against cross-site request forgery (CSRF) | Session | HTTP cookie |
| csrf | zum.lv | CSRF protection (alternative name) | Session | HTTP cookie |
| jwt | zum.lv | Authentication token for user session | 1 day | HTTP cookie |
| refresh_token | zum.lv | Refreshes the authentication token without requiring re-login | 30 days | HTTP cookie |
| cart_token | zum.lv | Stores shopping cart contents for guest users | 30 days | HTTP cookie |
| CookieConsent | Cookiebot | Stores the user's cookie consent status | 1 year | HTTP cookie |
| test_cookie | Checks whether the user's browser supports cookies | 1 day | HTTP cookie | |
| zum_consent_version | zum.lv | Cookie consent version identifier | Persistent | HTML local storage |
| compare_state | zum.lv | Product comparison functionality | Persistent | HTML local storage |
| favlist_state | zum.lv | Wishlist state | Persistent | HTML local storage |
| filters_minHeight | zum.lv | Filter display settings | Session | HTML local storage |
| userSession_isGuest | zum.lv | User session status (guest/registered) | Persistent | HTML local storage |
| userSession_loggedIn | zum.lv | User login status | Persistent | HTML local storage |
| userSession_token | zum.lv | User session token | Persistent | HTML local storage |
| uc-scanner | zum.lv | Cookiebot cookie scanning helper tool | Session | HTTP cookie |
| referrer_url | zum.lv | Previous page URL for navigation purposes | Session | HTML local storage |
3.2. Preference cookies
Preference cookies allow the website to remember your choices — language, region, and other personalisation preferences. Set only with your consent.
| Name | Provider | Purpose | Storage duration | Type |
|---|---|---|---|---|
| i18nextLng | zum.lv | Stores the user's language preference | Persistent | HTML local storage |
| catalog_defaultSort | zum.lv | Stores the catalogue sorting preference | Session | HTML local storage |
| G_AUTHUSER_H | Stores the selected Google account for the sign-in process | Persistent | HTML local storage | |
| G_ENABLED_IDPS | Google sign-in identity provider settings | Session | HTTP cookie |
3.3. Analytical (statistics) cookies
Statistics cookies help us understand how visitors use zum.lv — which pages are most popular and how users navigate the site. All information is collected anonymously. Set only with your consent.
| Name | Provider | Purpose | Storage duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Unique visitor identifier for statistics collection | 2 years | HTTP cookie |
| _ga_* | Google Analytics | Google Analytics 4 session state storage | 2 years | HTTP cookie |
| _gid | Google Analytics | Distinguishes visitors within a 24-hour period | 1 day | HTTP cookie |
| _gat / _gat_* | Google Analytics | Request rate throttling | 1 minute | HTTP cookie |
| _clck | Microsoft Clarity | Unique user identifier for usability analytics | 1 year | HTTP cookie |
| _clsk | Microsoft Clarity | Session identifier and page view counter | 1 day | HTTP cookie |
| _cltk | Microsoft Clarity | Recording of user behaviour statistics data | Session | HTML local storage |
3.4. Marketing cookies
Marketing cookies are used to show you relevant advertisements and to measure the effectiveness of ads. Set only with your consent.
| Name | Provider | Purpose | Storage duration | Type |
|---|---|---|---|---|
| _fbp | Meta (Facebook) | Facebook Pixel identifier for ad targeting | 3 months | HTTP cookie |
| _fbc | Meta (Facebook) | Stores the Facebook ad click identifier | 3 months | HTTP cookie |
| fr | Meta (Facebook) | Facebook ad personalisation and remarketing | 3 months | HTTP cookie |
| lastExternalReferrer | Meta (Facebook) | Determines how the user arrived at the website | Persistent | HTML local storage |
| lastExternalReferrerTime | Meta (Facebook) | Records the time of the last external referral | Persistent | HTML local storage |
| _gcl_au | Google Ads | Google Ads conversion tracking | 3 months | HTTP cookie |
| _gcl_aw | Google Ads | Stores Google Ads click information | 3 months | HTTP cookie |
| _gcl_ls | Google Ads | Ad conversion rate tracking | Persistent | HTML local storage |
| IDE | Google (DoubleClick) | Ad personalisation on third-party websites | 1 year | HTTP cookie |
| DSID | Google (DoubleClick) | Respecting user preferences in ad delivery | 14 days | HTTP cookie |
| NID | Ad personalisation and storing user preferences | 6 months | HTTP cookie | |
| pagead/1p-user-list/# | Measuring ad effectiveness across websites | Session | Pixel tracker |
4. Third-party services
| Service | Provider | Purpose | Privacy policy |
|---|---|---|---|
| Google Analytics | Google LLC | Website visit statistics and analytics | policies.google.com/privacy |
| Google Ads | Google LLC | Ad delivery and conversion measurement | policies.google.com/privacy |
| Google Tag Manager | Google LLC | Centralised management of third-party scripts | policies.google.com/privacy |
| Google Sign-In | Google LLC | User authentication with a Google account | policies.google.com/privacy |
| Microsoft Clarity | Microsoft Corporation | Website usability analytics (heatmaps, session recordings) | privacy.microsoft.com |
| Meta (Facebook) Pixel | Meta Platforms Inc. | Measuring ad effectiveness and building target audiences | facebook.com/privacy |
| Klix "Pay Later" | AS Citadele banka | "Pay Later" payment service | klix.app/privacy |
| Cookiebot | Usercentrics A/S | Cookie consent management | cookiebot.com/goto/privacy-policy |
| Sentry | Functional Software Inc. | Error and performance monitoring | sentry.io/privacy |
5. How to manage cookies?
Changing consent on zum.lv
- Click the cookie settings button at the bottom of the website
- Or use the “Change your consent” link at the top of this page
When you change your consent, any previously set non-essential cookies will be automatically deleted.
Browser settings
You can also manage cookies in your browser:
Important: Disabling necessary cookies in your browser may affect the operation of core website functions (e.g. shopping cart, login).
6. Additional information
For detailed information on personal data processing, your rights, and data recipients, please refer to our Privacy Policy.
If you have any questions about the use of cookies, please contact us:
- Email: [email protected]
- Phone: +371 23777713
The cookie declaration is automatically updated with the help of Cookiebot scanning.
This cookie policy is effective from February 24, 2026.
This page is available at Zum.lv - the largest online store in Latvia.
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